November 7, 2013

Italian Motorcycle Grand Prix 17 tons of waste have been collected thanks to the KissMugello project


During the last Italian Motorcycle Grand Prix, held from May 30th and June 2nd, 2013, the KissMugello project has allowed to reduce the environmental impact due to  the waste produced by fans.

Thanks to the distribution of 5.000 kits for the separate waste collection, it has been calculated that the initiative promoted by Yamaha Motor Racing, Dorna, FIM, Irta, Mugello Circuit and supported by Airbank has allowed collection and separation of 17 tons of waste produced by the Public of the Show.

The operation and related data will be shown at Ecomondo next November 7th, at Airbank stand, where Valentino Rossi motorcycle will be exhibited.


KissMugello is an initiative promoted by Yamaha Motor Racing, Dorna, FIM, Irta, Mugello Circuit and supported by Airbank to make aware people on how important is the separate waste collection in the sports centers. It has been a real success!

The Kiss project, acronym of “Keep It Shiny and Sustainable”, had as objective the reduction of environmental impact due to the waste produced by the Public arrived to Mugello between May 30th and June 2nd of this year to attend the Italian Grand Prix. It consisted in the distribution of 5.000 kits for the separate waste collection.


Thanks to the additional support of Valentino Rossi and Jorge Lorenzo, as very special ambassadors of the project, the fans have been made aware about the need of leaving the Ferrari racetrack areas clean and to protect environment making a separate waste collection. And the numbers are a proof of the success this initiative had: the Mugello Circuit calculated that the Public collected and separated more than 17 tons of material.

The collected waste – 12,6 tons of plastic, glass and aluminum and 4,5 tons of biodegradable waste – have been disposed of in the fastest way and sent directly to the recycling chain, while the Circuit has been safeguarded.


This operation will be presented on November 7th at Ecomondo, the sustainable development trade fair taking place in Rimini, at the Airbank stand (nr. 154, Hall C1) where the Valentino Rossi’s Yamaha YZR-M1 number 46 will be exhibited.



"As Official Partner of the Yamaha Motor Racing, we absolutely had to give our contribution to such an important initiative”, stated Gloria Mazzoni, Airbank’s General Manager. "To support this operation means to constantly sustain YMR in its objective of environmental impact reduction and in its worthy awareness action towards the whole Motorcycle World Championship Public on green matters. The great success of this initiative is a demonstration of how people is now keen to act in favour of sustainability”.



“Yamaha Motor Racing strongly believes that Motorcycle GP events are perfect for this type of projects, due to their ethics and to the emotion and passion feelings they inspire” said Marco Riva, the General Manager of Yamaha Motor Racing. “Racers are the perfect ambassadors and Yamaha is proud of being part of the KISS project, thanks also to our Green Partners RCM, Airbank, Eco12 and Valentino Rossi’s Fan Club”.


The numbers:

-        17,1 tons of collected waste

-        12,6 tons of plastic, glass and aluminum

-        4,5 tons of biodegradable waste



Airbank is the leading company in the anti-pollution and environmental safety field in Italy, but especially a company with a very low environmental impact.

In fact, thanks to its photovoltaic plant Airbank has prevented the emission of more than 72 tons of CO2 into the atmosphere in the past year.

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